
activate
increase revenue through events & activations
Amplify awareness and drive more ancillary revenue through event ticket sales. From large scale activations to intimate exclusive dinners, Way empowers brands to build the ultimate event.

Culinary Events

VIP or Private events

Brand partnerships

Outdoor cinema

Holiday Programming

Festivals & shows
discover & reserve directly
Take full ownership of events and activations by eliminating
third-party platforms and managing all content and bookings entirely through the organization’s digital channels.


SIMPLIFY EVENT MANAGEMENT
From back-end organization tools to smooth and secure customer check-in, Activate streamlines event programming and reduces operational lift.

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Key features
Map customer reservations to specific tables or resources.
Enable smooth, secure check-in for customers via branded QR codes, scanned by staff upon arrival.
Generate more ticket sales when cancellations occur.
Manage yield during peak periods, days of the week, duration, demand, and more.
Collect valuable customer information with conditional questions for each experience.
Send automated, customizable confirmation emails and reminders.
Access live data, download reports, and prevent third-party data usage.
Built for enterprise
Way is the only experiential platform purpose-built for the world's leading enterprise brands. Launch and manage experiences with secure and consistent operations across the entire organization.

APIs
Utilize Way's APIs to craft a fully bespoke user experience across digital channels, or seamlessly integrate internal systems to enhance operational efficiency.

Integrations
Integrate Way with the broader tech stack with off-the-shelf integrations, covering everything from property management systems to CRM.

GLOBAL CONNECTIVITY
Way connects organizational systems globally and engages customers and colleagues worldwide with built-in translation tools, over 100 currency options, and 25+ international payment methods.

data & analytics
Access organization-wide insights, powerful SEO, and integrated web analytics that enable brands to personalize at scale with precision.